Privacy policy

Personal Data Protection Policy

Hotaka Co. Ltd (“the Company”, “we”, or “our”) recognises that the personal information provided by our customers is a valuable asset. Based on this understanding, the Company complies with laws and regulations concerning the protection of personal data and will manage and use such information appropriately in accordance with the following policy.

1. Scope of This Privacy Policy

・This Privacy Policy applies only to services directly provided by the Company. It does not apply to services offered by other organisations or companies linked via our website.
・The use of our services is at the sole responsibility of the user.
・The Company bears no responsibility for any loss or damage arising from the use of information obtained from our website or any external websites linked from it.

2. Collection of Personal Information

To provide our products and services, we may ask customers to supply personal information. This may occur, for example, when placing an order, making an enquiry via our website, requesting information from us, creating an account, or using our platform.

The types of personal information we may request include:

・Full name
・Address and delivery details
・Email address
・Telephone number
・Username and password
・IP address, browser and operating system details, cookie data, and website access history
・Enquiry details submitted via our website

3. When We Collect Personal Information

We collect personal data in the following situations:

・When a user begins using our services
・When a user engages with our services in any capacity ・When we receive transaction records or payment information from our partners relating to interactions between the user and either the Company or those partners ・When a user submits an enquiry via our website ・When operating our online store through Shopify. For details on how Shopify handles personal information, please refer to their privacy policy.

4. Purpose of Use of Personal Information

We use the personal information we collect from customers for the following purposes:

・To manage user accounts, including account registration and product purchases
・To process payments, dispatch orders, manage sales, perform repairs, and provide after-sales services
・To verify user identity during login or when responding to enquiries
・To respond to customer enquiries
・To deliver newsletters and conduct promotional or marketing activities
・To support market research activities such as usage trend analysis
・To assist in product planning and development, purchasing research, and data analysis
・To detect and prevent fraudulent use of credit cards, criminal activity, violations of terms of use, or misuse of services
・To exercise legal rights or fulfil legal obligations
・For any other purposes related to the above

5. Management of Personal Information

・This Privacy Policy applies only to services provided by the Company.
・Personal information will not be used for purposes other than those stated, except where explicitly specified in this policy.
・Personal information will not be disclosed to third parties, except as described in this policy.
・The Company will carry out appropriate and regular management of personal data as specified in this policy.

6. Disclosure of Personal Information to Third Parties

We will only use the personal information we collect to the extent necessary for providing our services and will not disclose it to any third party except in the following cases:

・When sending an email to request consent for the use of personal information
・When disclosing information to third parties such as payment processors, delivery services, or partner companies (e.g. contractors), for the purposes of order processing, payment, and shipping
・When required to disclose information by law, court order, or a request from an authorised public agency; or when necessary to assist in criminal investigations, prevent infringement of rights, or for similar critical reasons
・When creating statistical data that cannot be used to identify individuals, for purposes such as research, market analysis, or reporting
・When disclosing information to payment service providers for identity verification, billing, and credit assessment

7. Use of Cookies and User Behaviour Tracking

Our services use cookies and similar technologies. These technologies help us understand how our services are being used and support efforts to improve user experience.

If you prefer not to use cookies, you can disable them via your web browser settings. Please note, however, that disabling cookies may prevent you from accessing certain features of our services.

For further details, please refer to our Cookie Policy.

8. Do Not Track

Please note that we do not alter our data collection or usage practices in response to “Do Not Track” signals sent by your browser.

9. Disclosure, Correction, and Deletion of Personal Data

If you, as the data subject, have any questions or wish to request disclosure, correction, suspension of use, or deletion of your personal data, please contact our enquiries desk. We will respond appropriately in accordance with applicable privacy laws.

To prevent alteration or leakage of your personal data by third parties, we will only respond by post or email after verifying your identity through the submission of required documents. While we strive to respond promptly, please understand that confirming the registration details of the relevant personal data and ensuring accuracy may take some time.

Please note that any requests and verification documents provided by you or your authorised representative will not be returned. We will properly store requests and securely dispose of verification documents once the purpose of use has been fulfilled.

10. For Customers Residing in Europe

If you reside in Europe, you have the right to access the personal information we hold about you and to request correction, updating, or deletion of that information. To exercise these rights, please contact us at the details below.

Please note that if you are a resident of Europe, we use your personal information to fulfil our contractual obligations with you (such as when you place an order through our website) or to pursue our legitimate business interests as outlined above.

We process your personal data based on the following purposes and legal grounds:

・Performance of a contract: processing related to product purchases, account creation, and service provision.
・Consent-based processing: processing for newsletters, marketing activities, use of cookies, etc., based on your explicit consent.
・Compliance with legal obligations: processing for tax, accounting, consumer protection, and other applicable laws.
・Legitimate interests: processing to prevent fraud, provide customer support, improve business operations, etc., provided it does not unjustly infringe on your rights or freedoms.

Please be aware that your personal data may be transferred to regions outside Europe, including Canada and the United States.

If you do not wish for us to process your personal data as described in this policy, please refrain from providing your personal data to us. In such cases, you may not be able to use our services, access some features of the website, or have a fully functional user experience.

11. For Customers Residing in California, USA (CCPA/CPRA Compliance)

If you reside in California, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

・The right to request disclosure of personal information collected about you.
・The right to request deletion of your personal information.
・The right to opt out of the “sale” or “sharing” of your personal information.
・The right to not be discriminated against for exercising your privacy rights.
・The right to request correction of inaccurate personal information.
・The right to request limitations on the use of sensitive personal information.

We may share some information with third parties using cookies and similar technologies for advertising and performance measurement purposes. If this sharing qualifies as a “sale” or “sharing” of personal information, you can opt out via the you can opt out via the opt-out page.

Do Not Sell or Share My Personal Information
For more details and management of cookies, please see our Cookie Policy.

Categories of Personal Information Collected in the Past 12 Months
We have collected the following categories of personal information in the past 12 months:
・Identifiers such as name, address, email, and phone number.
・User account information (username and password).
・Internet activity information such as IP addresses, cookies, and browsing history.
・Commercial information like order history and payment details.
・Contact history and enquiry records.
・Technical information including browser, operating system, and location data.

Sources of Personal Information
・Directly from you (e.g., account creation, orders).
・Automatically collected technical information (e.g., cookies, web beacons).
・Partners such as payment processors and advertisers.

Handling of Sensitive Personal Information
We do not intentionally use or share sensitive personal information such as credit card numbers, health data, or precise location data. If we handle sensitive information in the future, we will limit the purpose and provide options for use restrictions and opt-out.

Retention Period
We retain personal information only as long as necessary to fulfil the purposes for which it was collected, based on contractual terms, legal obligations, or legitimate business needs.

Prohibition of Discriminatory Treatment
We will not discriminate against you for exercising your CCPA/CPRA rights. This includes:
・Denial of goods or services.
Raising prices or fees.
・Reducing quality.
・Changing the terms of service.

12. Changes to This Policy

We may update or revise this Privacy Policy from time to time without prior notice to comply with changes in laws or business requirements. Please refer to the latest version posted on our website for the most current information.

13. If You Do Not Agree With This Policy

If you do not wish for us to handle your personal data as described in this policy, please do not provide your personal data to us. Please be aware that in such cases, we may be unable to provide our services, and you may not be able to access or use certain features of our website. This may also affect your overall experience when using our website.

14. Contact Us

If you have any questions or concerns regarding the handling of your personal or privacy information, please contact us at the following:

Personal Information Manager
Hotaka Co. Ltd
2F, 1-6-2 Misuji, Taito-ku, Tokyo 111-0055
corporate@kakimori.com
+81-50-3529-6385