News

2022.10.04

New release: Notebook collection collaborated with Aseedonclöud

On 18 October 2022, we will launch a new notebook collection collaborated with fashion label Aseedonclöud by Kentaro Tamai, which was designed to enjoy stationeries like fashion. The notebooks will be available in limited quantities at our Kuramae store and online store.
A5 notebook

Although we have collaborated with offcuts from their former collections, this is the first time for us to launch at the same time as the brand’s collection release. Their 2022 autumn collection Kiokushi was designed from an imaginary story related to writing, which connected us to this collaboration.


Explore the stories of the collection and fabric designs.

( Aseedonclöud website




Kiokushi collection tells the story of mapmakers who create maps of memories. The story takes us to a world in which nomadic people live a fulfilled existence free from the burden of material desires. Whenever they wish to recall the memory of a special time or place, they travel to the vault of memories, where mementos are stored together with maps showing the time and place they came from. From the maps, the people revisit the place of their memories before continuing on their journey. The mapmaker is the keeper of memories, weaving every recollection from across the land.



Hiraeth map print
The fabric is printed with the map created by the mapmakers of memories. Place names are the names of stars in reference to the constellations used to map their locations. Playful details include inverted names for places pioneered during summer, and the naming of the mapmakers’ favourite places after their own names.



Constellation cloth
The fabric depicts a Gobelins tapestry of the constellations. The mapmakers kept a woven map of memories that could be rolled up and taken with them as they travelled. They would look up at the constellations to ascertain the locations to be mapped, and thus the tapestry is adorned with the animals represented by the stars.



Zephyros stripe
The shirting fabric worn by the main character of the story, Zephyros. It has the same soft, worn feel of the shirt owned by Zephyros and features a vibrant striped pattern.



Hiraeth wool chambray
The fabric is printed with the map created by the mapmakers of memories. Place names are the names of stars in reference to the constellations used to map their locations. Playful details include inverted names for places pioneered during summer, and the naming of the mapmakers’ favourite places after their own names.



Kiokushi check cloth
Gun club check is a classic pattern created using more than two colours, originating in the mid-19th century as a uniform for Scottish shooting estates. Tamai naturally thought of the pattern when imagining the mapmakers on horseback.

Hiraeth wool heringboneBeige
The cover features herringbone fabric by British woollen mill Moon, makers of quality textiles since the 1800s. The fabric is produced in a vertical mill, in which the entire manufacturing process from the raw wool to the dyeing, spinning and finishing takes place on one site. The rich and complex colour palette is testament to Moon’s heritage and exceptional craftsmanship.



We will also release new designs that use fabrics other than this collection this time.

Bird's nest
Originally created for handkerchiefs, the fabric is adorned with the found objects and trinkets collected by a bird to decorate its nest. Among them are items discarded in nature by humans — the print portrays the subjective nature of material value and the relationship between humans and wildlife.



Immunity cloth
The fabric name is based on the tale of a ragpicker boy who collects old tools to study them. Mud dyeing is a traditional dyeing technique using only natural resources including tannin-rich plant material, mud and sunlight. Fabric is repeatedly immersed in the plant-based dye before being hand painted with iron-rich mud on a sunny day. In the slow and laborious process, the fabric is then sun dried and rested for about six months. Like denim, the resulting fabric gradually wears and fades from friction, washing and sunlight to develop a unique and personal patina over time.


A5 notebook – Aseedonclöud
Price: 3,300-3,960 JPY
Release date: 18 October 2022
(Constellation cloth, Kiokushi check cloth and Hiraeth wool herringbone beige will be shipped in early November.)